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As an existing group
we have
a wide variety of marketing experiences
and
evaluate all new items coming
into the store.
We offer positive criticism when needed
to assist the
client in advancing their craft.
Another reason Clinch
Artists is well-qualified to
coordinate resources for artisans
in the region
is that we are a member of
Association for Enterprise
Opportunity (AEO) Rural Learning Cluster
funded by the W. K. Kellogg
Foundation.
Through attending conferences and other gathering of AEO
we
have build relationships with other organizations similar to CAAC
such as
Showcase West Virginia, Mountain Micro enterprise Fund,
and Appalachian By
Design, all of which are in the ARC region.
Clinch
Artists
is a part of the Jubilee Business
Incubation Program,
business development project most directly addressing
ARC Goal 4:
“Appalachian residents will have access to financial and
technical resources
to help build dynamic and self-sustaining local
economies.”
Toward this goal, this project located in 36 Appalachian
counties,
10 of which are designated distressed counties,
provides
entrepreneurial education, business assistance,
and other art business
related services and programs
to rural arts and craft entrepreneurs.
This
project secondarily addresses ARC Goal 2
by promoting use of
telecommunications technology
to assist the participants in the project to
strengthen their individual businesses,
communicate and make decisions as
a group,
and encourage to market their products individually by
e-commerce.
Finally, with the support of
Tennessee Overhill in southeast Tennessee
and Clinch Powell RC&D in
northeast Tennessee,
we will be integrating leadership development into
our work
with the artisan members in this project.
This project
tangentially addresses ARC Goal 3
by building the capacity of
entrepreneurs as individuals
and as members of small business groups,
to
increasing their ability to
work together, plan, obtain resources, and
solve problems.
The
Jubilee Business Incubation Program
addresses several priorities of local
and state government,
including creating jobs through coordination
between
artisan and economic community development arenas,
encouraging counties to
develop tailor-made local
and regional economic development,
and
supporting homegrown small businesses in Tennessee
and helping them
expand.
This project addresses the area of improving access to capital by
introducing various local funds in the region,
enhancing marketing efforts
by promoting the purchase of
local made products of participating
entrepreneurs
(via website, radio and print advertisements, tourism
events, etc.) |